The use of communication as a means of support for corporate, organizational, political and personal management is increasingly more frequent. This is the era of intercommunications and efficiency in the processes of public persuasion. Upon that challenge, the whole vision of the communications phenomenon defines the difference between whole, efficient and integral processes and those which aren’t.

That’s the main reason for the surging of companies which focus on a little more than just communication, Public Relations or publicity. These new companies are constituted by groups of experts in different fields of analysis and communication, with the goal of becoming an invaluable resource available to businesses, organizations or governments. With a complete perception of the setting where decisions are made and sponsorships are granted (e.g to brands, clients, projects or business proposals), communication becomes a key factor in provoking substantial changes in an often surprisingly short amount of time. Because of this, the way in which the effort of communication is conducted makes a big difference. The first integral communications firm in Middle America -Klaro Comunicación- surged 14 years ago while keeping those standards in mind. The following pages explain this firm’s reason for being here, as well as the secret on its service for its select clients.